Flash is the most ubiquitous rich media plug-in around the world, and WordPress has been downloaded more than four million times; why not combine them?. In this session, learn how BLITZ is able to use WordPress as a content management system for rich flash experiences by using the amfphp library. As an added bonus, we’ll also cover using the standard html based content to create search engine friendly content that can deep link to flash using SwfAdress.