In this presentation I'll give you tangible ideas and real-world examples of producing effective videos--with practically no money. And my point is not that quality equipment has come down in price, rather I'll show you that when you focus on a great message, timing, and perhaps some humor or just pure creativity--all the technical details become unimportant. In a world where "standard definition" (vs. HD) has become a pejorative term, this presentation will give you an excuse to have fun making videos despite the desperate economy.