Great interaction design is not about technology. Creating interactive work that forms a connection and resonates is often about the unseen; the bits in between, the invisible moments that take something from good to great and help build a relationship, however fleeting or transient. As our ordinary everyday sees us surrounded by more and more opportunities to interact, now more than ever we need to uncover the unseen to create interactive experiences that aren't made for the logical, ones and zeros paradigm of machines but for the illogical and beautiful nature of people. In this session Brendan will take you through what he believes to be the "grammar of interaction design"; a continually growing manifesto of beliefs and observations that he and the team at magneticNorth use everyday to help create magical things.

Audience: For anyone involved in creating interactive experiences; designers, coders, thinkers, dreamers and combinations of any of the above.

Attain: A head full of thoughts, observations and insights that they can use everyday in any interactive design project; from ecommerce to sexy brand websites and everything in between.

Tags People • interaction • beauty • interface, serendipity • curiosity • awesomeness

Time: 5:10 pm
Date: Monday April 26
Room: Toronto I, II & III