James Milward has a degree in Economics and a postgraduate degree in Interactive Art and Entertainment from the New Media Lab at the Canadian Film Centre. James has worked extensively in TV commercial production and documentary film, prior to defecting to the dark arts of interactive, thirsting for a bigger creative canvas. James founded interactive boutique Secret Location in 2007. Encompassing online, mobile, installation and transmedia storytelling, Secret Location has subsequently built several award-winning large-scale digital entertainment and brand projects. Over the last year, Secret Location has grown to a team of 10, and is currently working on 2 original online shows for Nickelodeon’s Teen Network, Teen Nick, as well as producing numerous integrated and digital ad campaigns for large brands and TV shows.

James has become a regular speaker at international conferences around the world including: SXSW Interactive, UPTO3, Next Media, The Banff World Television Festival, The Boards Summit and The Reel Screen Summit. James also serves on the digital advisory board of the Academy of Canadian Cinema & Television.